{"id":163,"date":"2025-09-23T11:33:28","date_gmt":"2025-09-23T14:33:28","guid":{"rendered":"https:\/\/narracioninteractiva.comunicaciones.uc.cl\/2025\/s2\/grupo01\/?page_id=163"},"modified":"2025-11-24T12:04:27","modified_gmt":"2025-11-24T15:04:27","slug":"portada","status":"publish","type":"page","link":"https:\/\/narracioninteractiva.comunicaciones.uc.cl\/2025\/s2\/grupo01\/","title":{"rendered":"Portada"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#FA1282&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_height=&#8221;1000px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;93.1%&#8221; max_width=&#8221;2281px&#8221; min_height=&#8221;100px&#8221; custom_margin=&#8221;12px|||-13px|false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FAD026&#8243; text_font_size=&#8221;48px&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_color=&#8221;#07167A&#8221; background_pattern_horizontal_offset=&#8221;17%&#8221; background_pattern_vertical_offset=&#8221;90%&#8221; transform_scale=&#8221;138%|138%&#8221; transform_translate=&#8221;224px|10px&#8221; custom_margin=&#8221;33px|533px||10px|false|false&#8221; custom_padding=&#8221;4px|81px|24px|81px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; min_height=&#8221;27.8px&#8221; background_pattern_repeat=&#8221;round&#8221; background_pattern_style=&#8221;diagonal-stripes-2&#8243;]<\/p>\n<p>MARCA URBANA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;70.8%&#8221; custom_margin=&#8221;6px|auto|4px|auto||&#8221; custom_padding=&#8221;|||378px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_slider include_categories=&#8221;27&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-5px|||-384px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; min_height=&#8221;39.8px&#8221; custom_margin=&#8221;|auto|-3px|auto||&#8221; custom_padding=&#8221;|||105px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;&#8211;et_global_heading_font|800|||||||&#8221; transform_translate=&#8221;-103px|-59px&#8221; width=&#8221;97.1%&#8221; min_height=&#8221;111.8px&#8221; custom_margin=&#8221;29px|243px||13px||&#8221; custom_padding=&#8221;|74px||168px||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Este proyecto nace de la inquietud por comprender c\u00f3mo la publicidad y el marketing se entrelazan con el mundo de los artistas urbanos chilenos. Su prop\u00f3sito es revelar de qu\u00e9 manera las estrategias de la industria musical potencian sus marcas personales y determinan el alcance de su \u00e9xito entre los oyentes.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;2px|-54px&#8221; custom_margin=&#8221;||-27px|56px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; transform_translate=&#8221;110px|16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: x-large; color: #ffffff;\">\u00a1Te invitamos a ver nuestras redes sociales!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; 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